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Ad networks, too many but still flourishing
ADOTAS — Many interactive agencies and advertisers believe there are too many ad networks but continue to use and invest in them. According to an ad network study released by Collective Media, 89...
View ArticleIndustry Leaders Offer Predictions for 2013 (Part 5)
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing...
View ArticleGoogle, Yahoo, and Other Industry Leaders Donate IAB.com to IAB
PALM DESERT, Calif., February 10, 2014 (ADOTAS) – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, sovrn (formerly Federated Media’s...
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